The Serra Family Has Big News: Meet Our 2020 J.D. Power Dealer of Excellence Award Recipients

December 10th, 2019 by

At Serra Auto Park, it’s all about YOU.

People Pleasin’ isn’t just a catchy motto – it’s what we strive for with each and every person who comes through our doors.

Getting recognized for doing that well is just icing on the cake.

We’re proud to announce that Serra Honda and Serra Acura have won the 2020 J.D. Power Dealer of Excellence Award for “Providing an Outstanding Customer Sales Experience.”

What this honor means for our valued customers

Being among a select group of nominees is a high honor. 

It tells us that we’re meeting our goal of giving you a truly excellent experience when you’re visiting Serra for your new vehicle.

This certification sets us apart. It says that in one way or another, everyone in our dealership contributes to making our customers happy, and every member of our team shares in this accomplishment.

For 50 years, J.D. Power has been known for its “Voice of the Customer” research. The resulting “Dealer of Excellence” program helps consumers identify retailers that are willing to go the extra mile.

According to J.D. Power, buying a vehicle is a significant financial transaction and can be stressful because there’s so much information to digest. 

The Dealer of Excellence Program assists auto buyers who are looking for an exceptional dealership where they can confidently buy a vehicle. 

Certified dealers also benefit by leveraging the J.D. Power brand and promoting their dealership’s commitment to an outstanding customer purchase experience – in other words, People Pleasin’.

How we earned this exclusive designation

Dealer of Excellence is an exclusive program and not all dealerships can qualify. 

In fact, there are only 290 nominees in the entire United States. That’s less than 2% of all the 17,000 dealers in the nation. 

Those that do must pass a three-step qualification process:

1st Qualification

J.D. Power limits the percentage of eligible dealerships by nameplate based on each brand’s performance in the most recent J.D. Power U.S. Sales Satisfaction Index (SSI) Study. 

This means that, proportionally, more dealerships from top-performing brands can become a J.D. Power Dealer of Excellence.

2nd Qualification

Dealerships must rank among their brand’s top performers in key customer satisfaction areas

consistent with measurements found in the SSI Study.

3rd Qualification

Qualifying dealers must pass an audit to show they meet or exceed J.D. Power sales best practices.

Those best practices include, but are not limited to, listing vehicle inventory and pricing on the dealership website; negotiating in an efficient and transparent manner; offering a fair trade-in value; and presenting a clear and easy-to-understand menu of finance and insurance products.

Serra Auto Park is here for you

We’re proud to share this achievement with you.

Did you know that two of our other Serra locations received this J.D. Power recognition in 2018 and 2019?

It just goes to show you that we’re committed to doing our best for YOU, our loyal customers.
Source: blog

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