Acura’s 32nd Anniversary: It’s a Big Deal

Editor’s note: This post was originally published on 8/16/16 and has been updated for accuracy and comprehension.


A few years ago we hit a huge milestone.


We had our 30th anniversary at Acura!


Not much has changed. We’re still the same high-performing luxury brand you can count on.


Let’s take a look back.


If you’re a loyal Acura owner, you’re going to love celebrating their 32nd anniversary.


But don’t get out the candles and cake yet.


Acura wants to take you back in time, to when it all began.


One of the leading brands in automotive luxury, Acura has been dedicated to certain qualities since the day it began engineering automobiles, such as:

  • Precision.

  • Quality.

  • Innovative engineering.


"There is no more clear promise for the Acura brand than Precision Crafted Performance," Vice President and General Manager of Acura Jon Ikeda said.


"We're committed to infusing this core Acura promise into every facet of our products and the customer experience, including our marketing voice. The new Acura NSX supercar, which anchors the launch of the campaign, is a pinnacle expression of our DNA and demonstrates how we will deliver on those core values."


The first Japanese automotive brand to launch in America with its eye on the luxury market, the Japanese manufacturer debuted its presence in the market with the Acura Legend Sedan, the Integra Coupe and the Integra 5-Door.


These vehicles were the hallmark of their Precision-Crafted Automobiles campaign. The brand followed up with the Precision-Crafted Performance campaign in 1990 when they introduced the Acura NSX.


There’s no time like the present to get a look under the hood of a brand-new Acura. Head on over to Serra Auto Group and test drive a new Acura sedan, SUV or sport vehicle.


Categories: News