It’s All About You: Serra’s Long History of People Pleasin’


Albert M. Serra had a motto.

It formed the basis for Serra Automotive as it was just beginning and is just as true today.

“Take care of the customer and your employees, and the rest will take care of itself.”

Let’s take a look back at the history of Serra and why it’s still at the top of the heap after all these years.

Where it all began

The year was 1973. With just one Chevy store, Albert M. Serra started his foray into auto sales.

Within five years, Al Serra Chevrolet was among the Top Five dealerships in the United States.

And in those five years of growing his business, Al learned a few things.

Putting the customer first was his philosophy from the beginning.

Al was also committed to taking care of his employees.

These tenets worked together to grow Serra to where it is today – among the top-ten privately-held retail automotive groups in the United States.

A commitment to giving back

Serra Auto has always been in the business of caring for the local communities of their dealerships.

Take a look at what Serra Auto Park is up to in the Akron-Canton area.

  • Have a Heart Do Your Part Radiothon with 98.1 WKDD

  • Akron Children’s Hospital

  • Akron-Canton Regional Food Bank

  • AdultCare Wellness Health Fair

  • Boston Mills ArtFest

  • Jackson, Green, and West Akron Little League programs

Our Serra Subaru location is also active with the Subaru Love Promise – a commitment to show love and respect to all people.

In fact, we even received the 2018 Subaru Love Promise Customer Commitment Award.

We’re also involved in these organizations.

  • Subaru Loves Pets

  • Subaru Loves the Earth

  • Subaru Loves Learning

  • Subaru Loves to Help

  • Subaru Loves to Care

Why Serra’s legacy matters

It’s all about People Pleasin’.

Built on a solid foundation of care for customers and employees, the experience that you’ll get when you visit one of our Serra locations is second to none.

We’re committed to assisting you in finding a vehicle that suits your unique needs and fits into your budget.

Come and see us at one of our Serra dealerships for help!

Categories: People